Today is seriously National Oyster Day. You’re welcome.

To celebrate the momentous occasion, ebook subscription platform is hosting a giveaway in which one winner will receive a twelve-month subscription to the unlimited reading service. According to a statement from the company, “It’s National Oyster Day (really!). Just as oysters are enjoyed best by the dozen (with a squeeze of lemon and a drop of mignonette sauce), books should be savored by the thousands. To celebrate this wonderfully fake holiday, we’re giving away a dozen year-long subscriptions to Oyster. Share #HappyOysterDay on Twitter, Facebook, or Instagram and we’ll select 12 of you as winners (and champion gourmands).”

eBook subscription models have taken off in the past year, despite having digital roots extending back as far as 2010 with companies like Spain-based 24Symbols. Even Amazon has gotten in on the game with its recent launch of Kindle Unlimited, which Oyster has declared to be just another validation for the viability of the ebook subscription concept.

Oyster has already inked deals with a number of major publishers and with ebook distribution and self-publishing platform Smashwords, which has helped ensure a growing catalog of content for subscribers to choose from. A standard unlimited plan costs just under ten dollars a month and allows unlimited numbers of reads in each paid period.